During the Dutch Days, the Netherlands showcases many aspects of the Dutch culture through a series of events and activities. Dutch Days contains exhibitions, conferences, social events, installations, and music performances that result all together in political engagement, cultural exchange and business development between the Netherlands and China.

Trade missions headed by high level politicians brought Dutch companies and knowledge institutes to China during Dutch Days, resulting in the signing of numerous cooperation agreements and contracts.

Jointly with the Dutch government network in China, About Asia curated and managed the editions of Dutch Days in Chengdu (2014, 2015), Xiamen (2015), Chongqing (2015), Wuhan (2016, 2017) and Dalian (2016) and delivers contents for editions elsewhere in China.