Brand facts

In partnership with:

Amsterdam Dance Event

Target market segment:

Global music industry

Unique selling points:

Network of all key players in Chinese (electronic) music industry

Brand objective

Connecting China with the global music industry and vice versa.

House of China

House of China is about making new music industry connections. Horizontal connections which link the Chinese music industry to the world and vice versa. And vertical connections, seeking collaboration between the Chinese mainstream and underground. House of China is the official China related programme of Amsterdam Dance Event. Amsterdam Dance Event is the world’s largest electronic music conference and showcase festival.


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