Brand facts

In partnership with:

Van Hoorne Entertainment, FET Asia

Target market segment:

China's children entertainment and education market

Unique selling points:

360° brand around important topics

Brand objective

Learn about sustainability, nature and the origin of food in a playful and fun way.

Fien & Teun

Fien & Teun is a Dutch children brand under the umbrella of Van Hoorne Entertainment; a leading company in the field of children education brands. Over the part 10 years, Fien & Teun developed into a well-known brand in the Netherlands, with 85% brand recognition amongst children between 2 till 6. Theme parks, theatre plays, television series, music and merchandise has been developed around Holland’s most-loved children characters. Van Hoorne Entertainment has licensed and produced family entertainment shows for internationally renowned characters such as Peppa Pig, Fireman Sam, Bob the Builder and Thomas the Tanktrain.

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